Donald Trump's Ego

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Adolf Hitler once claimed, “When you have control of people’s minds you have absolutely everything.”

Donald Trump is less sophisticated. Unparalleled control through fear and unpredictability is his modus operandi. Trump spends up to 3 hours a day watching cable TV to see for himself how much air-time each daily event is commanding. Television coverage means everything to him and he sits and gloats over how the name Trump dominates the news worldwide.

Trump policy decisions are made with the intention of creating widespread mayhem which results in media saturation, e.g. wreck the Paris Accord, move the U.S. Embassy to Jerusalem. Right from the start, Trump’s resolve was unwaivering. Vulnerable people were perceived as low-hanging fruit, so he dealt to them first. Minorities such as Mexicans, women, blacks, LGBT, Muslims were the first to endure the wrath of the 45th President.

So how does Donald John Trump maintain the world’s undivided attention. His strategy relies on twin fundamentals that the masses have an insatiable appetite for controversy along with the concept that all publicity is good publicity.

His policy-making is simple. Always take the controversial path as it focuses attention. Undoing every piece of legislation his predecessor created provided centre-stage attention well beyond the first 100 days of his presidency, but more important, it pushed the opposition to the fringes. The networks only were only interested in wildcard Trump to the exclusion of all else. For as long as the ubiquitous Donald was spewing rhetoric, no one else got a look-in.

To Donald Trump, controversy is the ultimate publicity machine that delivers his whiny rhetoric to every corner of the planet. He proved his point in the 2016 election by hogging the spotlight in the final run-up. He also made clever use of pithy aphorisms such as, America First, Make America Great Again, Drain the Swamp, Lock her Up, for which the Democrats had no counter-strategy.

The New York Times recently wrote a revealing piece on Donald Trump which commenced with this statement,

Before taking office, Mr. Trump told top aides to think of each presidential day as an episode in a television show in which he vanquishes rivals.

Here are a few more comments from the article:

It's that he views his entire presidency as one big reality TV show in which the goals are only:

a) to be perceived as "winning" in the eyes of the audience and

b) to keep people watching

The secret plan is that there is no secret plan. Trump acts and reacts in real time with a very short-term goal: Win the moment.

Being talked about is enough. As long as he is a subject of the national conversation, Trump is relevant. (Witness Trump's insistence that Barack Obama wasn't born in the U.S.) And, in Trump's world, being relevant is the only thing that matters. Death for him is not mattering.

Like most tyrants, Trump is proving difficult to unseat. Reaction to his policies causes outrage on the streets followed by arrests, but Trump loves this! Many people are  getting injured and some die following clashes with the authorities, but belief that mass protests will make a difference are sadly mistaken.

The most sinister of Trump’s move s is the way he has moved away from close advisers such as Steve Bannon and Sebastian Gorka and is progressively surrounding himself with military generals. Here,  history is repeating itself and Trump’s grip on power is not being impacted by investigations into possible collusion with Russia in the campaign lead-up. It is interesting to note that the Russians have recently acquired the largest block of shares in Deutsche Bank which finances Mr Trump’s commercial operation. Given his lack of criticism of Russia, one wonders who really does pull Mr Trump’s strings.

It cannot be predicted how long the worldwide suffering at the hands of this megalomaniac will endure, but take heart in the fact that history tells us most tyrants inevitably meet a sticky end!

Last modified on Wednesday, 13 December 2017 09:03

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